Tale of a Logo

Philip Blog, Live, TextExpander

Cheetah3D. I used it both to model and render the product logo. To my amazement it can also save a rendering as a Mac OS X icon!

The model is influenced by the look of an old-fashioned typewriter key. It’s rendered using radiosity and reflection, so that the outer edge looks something like reflective metal.


Getting the lighting and color just so for a scene is never easy. One of Cheetah3D’s advantages is, being a Universal Binary, it performs very well on my MacBook Pro. Tweaks and repeated renderings are rapid.

We’ve had some feedback on the new logo, most of it about the TextExpander menu icon in the menubar. Some people are passionately attached to the old menubar icon, so we could make that an option in the future.